Looking for the best digital products to sell on Etsy? You are in the right place.
Most people think of Etsy as a marketplace for handmade goods and craft supplies, but it’s also a great place to sell digital downloads.
In fact, selling digital downloads on Etsy tends to be much more profitable. There are very few overheads. And unlike physical products, you only need to create digital files once and can sell them over and over again without worrying about inventory.
The only problem is finding digital products to sell on Etsy.
To help you decide, we’ve compiled a list of the best digital goods to sell on Etsy, along with examples of successful Etsy shops that are already selling them.
Ready? Let’s start!
Digital arts and crafts to sell on Etsy
If you want to sell digital products on Etsy in the arts and crafts category, here are some suggestions for you along with examples of successful businesses.
Etsy’s target market is primarily makers and crafters, so it makes sense that crochet patterns are one of the best-selling digital product categories. In case you didn’t already know, crocheting is a type of needlework that uses hooks and loops of yarn to create fabric.
Crochet patterns are instructions that show you how to create specific patterns and usually include diagrams and step-by-step guides with photos.
this wonderful thing crochet earring pattern collection by HappyPattyCrochet shows how profitable selling crochet patterns can be. To date, they have sold close to 50,000 digital products. And at over $12 per sale, that’s over half a million dollars in revenue. No doubt part of this success is due to the striking photos in the listing and the fact that the seller offers 6 different models in one package.
Sewing patterns are digital downloads that show you how to sew fabric into clothing. They typically include design templates, step-by-step guides, and visual instructions. You can deliver sewing patterns in PDF format for customers to print at home.
here is one excellent example of a sewing pattern seller taking Etsy by storm with over 21,000 sales to date. These Daphna pants designs are incredibly popular and it’s clear why – they look great and are very trendy right now. Learn from this example and try creating your own sewing patterns for emerging fashion trends.
If you thought coloring books were just for kids, think again. Adult coloring books are all the rage these days, so it’s no surprise that this form of digital product tends to sell well on sites like Etsy, where customers tend to be more artistically inclined.
Here is a great example of printable coloring pages from Etsy seller MyPrintsCollection. The set contains more than 200 pages with geometric patterns. To add value, the seller has included a bonus of 9 Procreate pencil brushes for buyers who want to color them digitally. It has thousands of sales.
wrapping paper patterns
When the holiday season rolls around, shoppers rush to buy wrapping paper. But gift wrap from retail stores tends to be too expensive, which is why many savvy shoppers opt to buy digital wrapping paper patterns and print them at home. Try selling your own wrapping paper designs on Etsy. Of course, sales usually peak during the holiday season.
Look at this secret garden theme printable paper pack by Etsy seller VectoriaDesigns.
Digital graphic design products to sell on Etsy
If you want to sell digital products on Etsy in the graphic design category, here are some suggestions for you along with examples of successful businesses.
Lightroom presets are essentially custom filters that you can add to your photos in Adobe Lightroom. With so many Instagram influencers and hobbyist photographers out there, there’s a huge demand on the Etsy marketplace for high-quality Lightroom presets that give photos a unique aesthetic.
this is one of Best Selling Lightroom Presets on Etsy, with thousands of sales to date. It is specifically marketed to influencers, which is a key market for established marketers.
Procreate is a popular graphics editing app for the iPad. It comes with a bunch of default brushes, but that’s not enough for many graphic designers. As such, there is a lot of money to be made designing and selling custom handcrafted brushes on Etsy.
DrifterStudio has sold thousands of procreate brushes on Etsy. As you can see, this product has specifically focused on watercolor brushes, which are in high demand.
printable wall art
Wall art is one of the most popular items sold on Etsy. If you’re a talented artist or designer, you can create digital versions of your artwork and sell them as wall art for people to print at home.
Stylish map prints are all the rage right now. And Etsy seller PaperEmporiumCo took advantage of the hype by selling custom wall art map prints for any location.
Photoshop actions are a series of pre-recorded editing tasks that you can install and play on any file to create unique effects. It provides an easy way for designers to apply certain effects over and over again to any photo without having to manually edit it. There are actions for all sorts of things. For example, there are actions that make 2D illustrations appear 3D and actions that turn photos into sketches.
this marvel stock of PrintableArtDigital turn your photos into cartoons or vector art.
If you’re a talented illustrator or graphic designer, why not create your own digital artwork and sell it as clipart? It is best to sell your images in large collections rather than individually.
This collection of 15 Pastel Rainbow Themed PNG Files is one of the most popular clipart sets on Etsy. It has been sold tens of thousands of times.
Fonts are another set of digital products to sell that appeal to Etsy’s target audience of designers, creators, and artisans. You can sell all kinds of fonts on the platform, such as script fonts, serif fonts, sans-serif fonts, experimental fonts, etc. But one of the best-selling font categories is Cricut fonts, fonts designed specifically for Cricut machines.
this popular Etsy Font Pack contains 10 beautiful script fonts and has been sold thousands of times.
If you have a talent for graphic design, you can make a fortune selling custom logos on etsy. It is one of the most important product categories on the platform, but the competition is fierce, so you will need to set competitive prices for your services.
Logolane is one of the highest rated logo sellers on Etsy. They offer custom at affordable prices. logo design services with unlimited revisions and delivers files digitally in various formats.
Are you an expert video editor who knows Final Cut Pro or Premiere Pro well? If so, why not make custom video posts for YouTubers and sell them on Etsy?
Here is a professional motion graphics artist offering intros and other personalized videos. They have dozens of satisfied customers and rave reviews.
Video effects (VFX)
You can also sell collections of custom video effects (VFX) for your favorite editing software (such as Premiere Pro, After Effects, Filmora, etc.).
This Visual Effects Collection by BrixGraphic includes a large number of effects including energy effects, shockwave effects, smoke effects, and more. It has been sold hundreds of times.
Etsy is a great place for independent photographers to sell their prints. You can sell all kinds of photo prints: landscapes, portraits… you can even sell photos of your feet (yes, this is a real niche). That being said, photography is another competitive category, so you’ll have to be good and find a niche in the market if you want to sell.
This mountain landscape photo print by LotusPrintStudio is a great example of how to sell photos on Etsy.
In recent years there has been a dramatic increase in the number of people working from home and many office meetings have been replaced by virtual Zoom meetings. As such, there is more demand than ever for stylish Zoom backgrounds. Try selling it on Etsy!
This zoom background Etsy replace your real life background with a stylish desktop setup.
Are you a talented artist? If so, you can offer your services on Etsy and draw custom portraits of your customers, then give them to them as digital downloads.
This seller offers personalized watercolor wedding portraits.
Organizational Digital Products to Sell on Etsy
If you want to sell digital products on Etsy that help people or businesses get organized, here are some suggestions, along with examples of successful businesses.
Planners continue to be one of the best-selling digital downloads on Etsy. They are designed to help users stay organized and focused to achieve their goals. There are two different types of planners you can sell: digital planners and printable planners. Printable planners are PDF files that shoppers print at home and use. Digital planners work with apps like Goodnotes and Notability.
this is one of best selling digital planner kits on Etsy. It’s an interactive template that allows you to customize the layout and choose from 192 variations to create your perfect planner.
Notebooks and worksheets
Speaking of educational products, you can also try selling worksheets or workbooks on Etsy. Most people focus on a specific subject area (eg math) or age group (eg preschool) and sell a large collection of worksheets as an integrated product.
This collection of Printable worksheets for anxiety management. It is one of the best sellers.
Journaling is very popular these days. Savvy shoppers often choose to purchase digital magazine pages on sites like Etsy and print them themselves on cardstock rather than paying extra to purchase them at a retail store.
Here is an example of printable journal inserts by the seller WorldDigitalPlanet.
Some shoppers aren’t satisfied with writing their to-do lists on a piece of paper, which is why printable to-do lists are one of the best-selling digital products on Etsy. The best salespeople tend to focus on specific types of tasks, like vacation planning to-do lists, wedding planning to-do lists, and so on.
This PlanPrintLand simple to-do list It has been sold over 90 times and counting!
Calendars are a must for anyone who wants to stay organized and stick to their schedule. Why not create your own calendar and sell it through your Etsy shop? You can create a completely digital calendar or sell it as a printable PDF.
Here’s a great example of a PDF Minimalist Wall Calendarsold on Etsy by MoonRubyStudio.
Budget Tracking Tools
Budget trackers help you keep track of your daily expenses and income so you can keep track of your savings goals. You can sell budget tracker templates through your Etsy shop.
This monthly budget template for Excel has been sold dozens of times on Etsy.
When applying for a job, it helps to make your resume stand out from the crowd. That’s why many buyers buy professionally designed resume templates on sites like Etsy. Why don’t you try making and selling your own?
Sometimes the simplest designs are the best sellers, and that clean professional resume template from CoResume is the perfect example of this. It has sold thousands of copies to date.
Digital Trade Products to Sell on Etsy
If you want to focus on selling business-related digital products on Etsy, here are some suggestions along with examples of successful businesses.
E-books are another product category that sells well on Etsy. You can sell any type of eBook, from fiction novels to guides and non-fiction workbooks. But the best sellers tend to be informational eBooks related to arts and crafts, since that’s Etsy’s target audience.
This GoblinsLab PDF Downloadable Ebook teaches readers how to sculpt their own leprechaun. It is reasonably priced and includes over 93 pages of step-by-step instructions, along with illustrations, photos, and sketches. Unsurprisingly, the seller has sold hundreds of copies and has hundreds of 5-star reviews.
Logos are not the only branding element that companies are looking for in the marketplace. You can also offer other kits complementary branding, such as custom banners, icons, etc.
watch this fully MBEPRINT brand identity kit. It comes with logos, social media images, banners and icons, post templates, business cards, and more.
It seems like everyone is an entrepreneur these days, which is why the business card market is booming. You can tap into market demand by creating unique business card designs and selling them as printable digital downloads on Etsy.
Here’s a cool one business card template by seller FrankandBunnylove. It has a minimalist design and is fully editable.
If you’re a professional web designer, you could make a lot of money selling digital downloads of website templates and themes on Etsy. To maximize your sales, focus on a specific niche. For example, you can create templates for photography websites or for a certain type of e-commerce store.
Related: 27+ Best WordPress Photography Themes for 2022
You can also focus on different website building platforms. Some of the most popular include WordPress, Shopify, Squarespace, and Wix.
here is a wonderful one Shopify Theme by PastelGrid. It has been sold hundreds of times and has a boho-themed design.
Invoices don’t have to be dry and boring. You can create attractive, professionally designed invoice templates and sell them to small business owners on Etsy.
This editable invoice template on Etsy It comes in 5 pre-made colors and has been purchased dozens of times.
Social Media Templates
It seems like everyone wants to become a social media influencer these days, which is why there is a huge demand for social media templates. We are talking about things like Instagram highlight covers, post templates, Facebook cover templates, YouTube banners, thumbnails, etc.
Here’s a cool one social media template pack which has been sold over 120 times on Etsy. It is especially aimed at real estate businesses.
Other digital products to sell on Etsy
Finally, here are some diverse digital products you can sell on Etsy, along with examples of successful businesses.
Stickers are another popular category of Etsy products. We recommend choosing a specific theme for your decal designs, such as animals, space, vehicles, etc. – and sell digital downloads of them in bulk packs.
Selling digital stickers is an easy way to make money with a simple and easy to replicate idea.
look these boho inspired digital stickers by Etsy seller Awebo.
tags and labels
Etsy is full of independent artists selling handmade products, making it a great place to sell custom product labels and gift tags.
look these customizable labels for pre-made products by the Etsy shop PinkFoxLabels. These labels are made specifically for beauty and hair care products, but you can create labels for any product niche.
You can sell all kinds of digital cards on Etsy, from birthday cards to thank you cards, get well soon cards, Mother’s Day and Father’s Day cards, and more.
That’s funny birthday card by SweetWhispersStudio It has been purchased thousands of times. It just goes to show how humor sells.
Since the pandemic, homeschooling has become much more popular. And as a result, the demand for educational resources has increased. These include flashcards and other educational digital products such as classroom decorations, lesson plans, etc. Another type of flashcard that is selling well is language learning flashcards.
Here is an example of printable fruit cards by Etsy seller LearningMadeFunStore.
puzzles and curiosities
Everyone loves a good quiz. Try creating your own puzzles and trivia questions and sell them on Etsy. To maximize your sales, focus on a specific niche. For example, you can focus on movie trivia, music trivia, etc.
Here’s a great example of a PowerPoint Family Trivia Quiz from the Etsy shop TopPartyGames.
printable wedding invitations
Weddings are expensive, so many couples choose to save money by creating their own invitations at home. As such, printable wedding invitations are another category of trending products on Etsy. But don’t stop at the invitations, anything related to weddings can be very profitable. For example, you could sell wedding menu templates, printable welcome signs, wedding kits, etc.
Look at this ultimate wedding package by seller EvoPrintables. It includes over 500 editable invitation templates, plus wedding planning templates and more.
Creating digital products
If you want to sell digital products in your Etsy shop first, you’ll need to have the right tools to do so. Even if you’re not a graphic designer, beginners with no experience can use many design tools online.
Here is a list of tools that you can use to create digital products:
dreams is an online graphics tool that can help you create anything from social media templates to digital prints.
It is ideal for beginners with a drag and drop editor and a whole catalog of icons and graphics at your disposal.
Visme also has many templates that you can use for inspiration or as a starting point to create your own branded templates to sell as digital products.
The free plan is limited, but the paid plan gives you access to more features.
Read our Visme review to find out more.
canvas is an online design tool that has a great free plan, making it a great option for those on a budget.
It has over 250,000 free templates that you can edit and brand, and an additional 100 million premium graphics like icons, stock photos, and videos on its paid plans.
With Canva you can easily create digital products with its drag-and-drop editor and easy-to-use interface.
Canva has a free plan, paid plans start at $12.99/mo.
Adobe Creative Cloud has more than 16 tools available that focus on graphic design, video, PDFs, and illustrations. These tools include Photoshop, Lightroom, and Illustrator.
If you plan to sell digital products like Lightroom setups, Photoshop actions, and PDFs, having these tools will allow you to create them to sell on Etsy.
To access Adobe tools is a subscription service. To access all 16+ tools, it costs $54.99/month; however, you can access the tools individually starting at $4.99/month.
Start selling digital products today with Etsy
With Etsy, selling digital products is not only easy, but it’s also a great way to earn passive income, either as a sideline or as a full-time business.
That concludes our roundup of the best digital products to sell on Etsy!
But remember: creating a great product is only part of the equation. You will also need to market your Etsy listings. These Etsy SEO tips will help you get more traffic from the platform.
Don’t forget that it pays to sell your digital products directly in addition to listing on Etsy. These platforms are a good starting point to help you.
And digital products aren’t your only option. It is also worth considering creating custom products and other products.
You can get started without having to invest in stocks thanks to print-on-demand companies like Printful and Printify. Learn more in our best selling items on Etsy post.
Finally, if you want to learn more about the state of the ecommerce industry, be sure to check out our post on ecommerce statistics and trends.
Related reading: Best Selling Items on eBay – According to Data
Divulge: This post contains affiliate links. This means that we may make a small commission if you make a purchase.